When you’re writing a blog post, it’s important to make sure your primary keyword (or phrase) is in the title of the post.

There’s a lot that can be said about keywords, how to use them, how important they are, or why they don’t matter… But there’s no denying the fact that the title of your article is often one of the most crucial parts.

For starters, the title is going to be the first thing the viewer sees and what they base their decision on as to if they will continue to read or not. It’s important that the title has some relevancy to what the topic is. In most cases, the topic has to do with the keyword you are trying to rank the post for.

Additionally, the title of your post is generally the only H1 tag on this page— giving it the most “weight” in terms of importance.

As an example, if you’re writing a post about the benefits of buying used fishing gear online, you’d probably want to rank for “used fishing gear”, and you would want your visitors to know that this post is about “used fishing gear”. It just makes sense to work this into the title (eg. ‘Buying Used Fishing Gear Online: Is it Worth it?’)

How to set the title of your blog post

From the WordPress dashboard, hover over posts and click ‘Add New’. The next screen will be the WordPress editor, and the first field is for the title.

Simply type your post’s title in that field, and you’re good to go!

Keep in mind that most themes, by default, will use the title of the post as the H1 tag and display it as the largest headline on the page. WordPress will also default the URL or “slug” of the post to match this post title. Of course, you can override all these things if you wish.